![]() When there were public posts by normal users, they felt somewhat out-of-place or irrelevant. I only saw one post by a friend the whole time. After scrolling through several reams of each other the 10 trends, I found most of the pages were overrun with news sites sharing the same links or copy-cat takes on current events. My fears that Trends would be dominated by news outlets and celebrity posts rather than true public opinion were confirmed. Yet two of the three immediately visible Trends on my home page were athlete scandals.Īfter expanding the list to the full ten Trends, I got three more sports stories I wasn’t much interested in, though it did show a few about musicians which I found more interesting. ![]() I’m not that into sports, Like/follow almost no teams or athletes, and never share sports links. While the Trend descriptions are very useful, I sure didn’t see much personalization in the Trends I was shown. ![]() I just got access to Trending and here are my initial thoughts. Overall, Facebook’s Trends seem a bit more immediately helpful and personally relevant, but Twitter’s pages will likely feature much richer content that actually reflects the thoughts of the common man, not just celebrities and news outlets. The fact is that most people don’t post publicly on Facebook and don’t have “Follow” turned on, so what appears in Facebook’s Trends isn’t actually what’s popular with people. Twitter’s Trending pages have more style, intelligently highlighting compiled sets of photos and people you should follow as well as posts mentioning the topic.Īnd since Twitter has been long-known as a place for current, and since most content on Twitter is public and therefore eligible, Twitter’s Trending Topics pages may be deeper and move faster alongside breaking news. Facebook shows a feed of links and posts by Pages, celebrities, and public updates from users who have turned on the “Follow” feature to let non-friends read their public posts. Once you click though, though, Facebook’s Trending pages (seen above) look a lot more basic than Twitter’s. Facebook tells me “Topics are personalized based on things you’re interested in and what is trending across Facebook overall.” We have rules in place that work to select concise, accurate, informative headlines.”įacebook is also taking advantage of its wealth of structured data about what people Like and who they’re close to so it can inform its Trends. While you might know Cristiano Ronaldo is a famous soccer player, if he trends on Facebook, it’ll tell you why, such as “Cristiano Ronaldo wins Fifa Ballon d’Or after stellar year at Real Madrid”.įacebook Trending (Left) vs Twitter Trending Topics (Right)įacebook tells me “The description next to the topic is actually a headline that provides context around the topic and what is causing it to trend. That leads to clumsy digging through the hashtag’s tweets, or a web search for the term.įacebook’s version of Trending doesn’t just list “24”, it explains that “Fox Sets May 5 Premiere for ’24: Live Another Day'”. Sometimes it’s tough to tell what a Twitter Trending Topic means or why its popular, such as today’s “#SuperDraft”, which refers to the Major League Soccer player draft. The explanations make Facebook’s “Trending” section a bit busier than Twitter’s simple list, but could also make it more immediately accessible. Comparing Facebook And Twitter’s Take On Trends “Trending” will roll out to all users in the specified countries over the next few weeks, and Facebook continues to test a mobile version. The social network has been in a heated battle with Twitter for that distinction over the past few years. If Facebook users find the Trending section atop the right sidebar of their homepage useful, it could encourage public sharing, drive return visits, and most importantly - make Facebook better known as a news source for current events. A click-through leads to a Page of mentions by friends, Pages, and public posts by anyone who lets people “Follow” them. The richer design shows personalized lists of the most mentioned words and phrases of the moment with short explanations of why each is blowing up. Following tests of Twitter-style Trending Topics on the web and mobile in August, Facebook today officially launches a redesigned “Trending” section on its web homepage’s sidebar in the US, UK, Canada, India and Australia.
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